mike potter
experiential creative + CX STRATEGY
Use this ridiculously simple trick to supercharge your experiential activations and events:
Call Mike Potter (i.e., me)
I can help you plan and create transformative brand experiences that activate customers, energize communities, and deliver exceptional results.But don't take my word for it, take theirs:
"Without a shadow of a doubt, the exhibit game’s absolute winner was Encore's BREAK FREE activation, a monumental experiential journey."
Julius Solaris | Event Industry influencer: Founder, Boldpush
Nailed it!
"(Mike's Encore team) did an amazing job bringing together our brand story around our value prop for our customers and teammates. They nailed it!”
Talented? Moi? <blush>
"Mike and I produced some of our most successful events together, thanks to his energy, versatility, and dedication… What sets him apart is the breadth of his talents."
THANKS, BOSS
"After working with Mike at Dentsu Creative, I knew hiring him to run Encore's Experiential team would be a game changer. He's smart, decisive, and brings both vision and results to the table."
Liz Whittaker | former VP, Creative Services, Encore; ex-W+K, R/GA, AKQA
you've read the reviews
Now discover the Potter Process, my 4-part recipe for cooking up FOMO-inducing experiences:
part ONE: DISCOVER
With apologies to Lao Tzu, designing an experience for thousands starts with a few important steps:
1. Dig Deep: Immerse yourself in the brand and business so you're well armed with the right info, intel, and insights.2. Set the Table: Working collaboratively, clearly define, outline, & roadmap everything, as needed.3. Kick the Tires: Poke, prod, and pressure-test to ensure the plan will take you where need to go.
step TWO: STRATEGIZE
Great strategy isn’t always noticeable, but the results sure are ;-)
Crafting transformative experiences starts with considering your audience and their POV, an empathetic evaluation that will help shape the end-to-end attendee journey and, ultimately, ensure we're giving them what they want (like a chance to see a famous musician up-close and personal, perhaps?)The most effective tools at this stage are insights—the unique “hooks” that open eyes and change perspectives.
step THREE: IDEATE
Ideas are like rocket fuel: They have the power to launch an experience out of this world.
And like rocket fuel, producing the most powerful ideas requires a special formula—like mine:1 part Sherlock Holmes: Start with the facts. Look for patterns. Follow compelling leads. Above all, be relentless.1 part Captain Kirk: Boldly go where no one has gone before—an “out there” idea can always be scaled back or spark new POVs.1 part MacGyver: Balancing practical know-how with a willingness to think outside the box helps keep ideation on track yet inspired.
step FOUR: design
Not all experiences are designed equal
A good design makes you think.
Simplifies complexity, organizes disorder, and reframes the same-old, same old in an original, imaginative way.A great design makes you believe.
Builds on a good experience by presenting tangible and relevant comparisons that clearly communicate the value and superiority of an idea.An exceptional design inspires you to act.
Seamlessly engages attendees with new and empathetic POVs, stimulates connections, and inspires intentional post-event action.
Potter, in nutshell:
If we’re known by the company we keep, a quick glance at these logos tells you all you need to know.I do my own stunts. From crafting pithy brand narratives to scripting award-winning content, I’m a 5-tool player.But if you're looking for a stunt coordinator: I've successfully built, led, and mentored creative teams of all sizes.I'm more than a pretty (Copywriter) face. I’ve got an MBA degree to prove it.I've been there, done that—and I'll bring everything I've learned to your project.Now click below to visit my portfolios or keep scrolling to get in touch.Note: Please request access to Strategy portfolio after clicking link.
